‘Having sold the d6 School Communicator to hundreds of schools in my previous business, I know the majority of schools ask 2 key questions when you sit in front of them,’ says Peter Morgan the CEO of SchoolAdvisor.
Those 2 key questions
You finally make it through the gatekeeper and sit in front of the headmaster:
1. ‘What other schools use your service?’ 2. ‘What do they say about it?’
These two questions pop up all the time. So how do you, as a school supplier, answer them?
If your salesperson is prepared, they will have a case study from a top school on standby.
This makes an impact, but the head still wants to know more and will often phone friends at other schools. The problem is that the smaller players are often blocked from supplying schools, as the head won’t have the time to pick up a phone
Relying solely on the case study doesn’t always cut it.
SchoolAdvisor allows schools to view what other schools say about your company, see in which schools you operate and hear exactly why those schools love your product.
SchoolAdvisor is a powerful tool that your sales team must utilize.
Honesty builds trust
The reviews on SchoolAdvisor are completely unbiased. So, by telling a school to check you out on SchoolAdvisor, it builds immediate trust.
‘Often SchoolAdvisor is seen as being a marketing tool, when in fact it was built predominantly as a sales tool,’ says Peter.
One of the key principles behind SchoolAdvisor is that it makes it easier for a supplier to build credibility and answer those 2 key questions most schools ask. Schools can simply go online and see exactly which schools are using your product and check the reviews.
Sales team: ‘It’s up to you!’
Get your sales team in the know:
1. Let them see your listing
2. Ask them to help get more of your top schools to review you
3. Make sure they use it as sales tool
As a sales tool:
1. Email the link of your company’s page on SchoolAdvisor to new school leads as a way to help secure a meeting
2. Show the school some of your reviews in a sales presentation
3. Send it to a school after a meeting as a way to build credibility
4. *Use your rating and our logo on emails and/or website
*Top rated companies can also use their rating and our logo on your emails or websites. This is highly recommended, as it will boost your chances of schools choosing you over a competitor.
Check out the following FAQ that shows you how it’s done:
“We trust that SchoolAdvisor will now be at the very top of your sales team’s list of tools for answering those 2 key questions.”