Effectively Selling to Schools Workshop 2017-06-19T16:39:50+00:00
Effectively Selling to Schools Workshop

Cracking open the School Market 

A one-day practical workshop presented by CiTi and SchoolAdvisor on how to effectively sell to schools. Engaging presentations from people who have real success stories from working and selling to schools, one of the toughest markets to open. All the presenters will be talking from experience and giving you tips and strategies. Book now!

  • Date: 27 July

  • Time: 08:30 – 16:00

  • Venue: (TBC), Sandton Johannesburg

  • Cost: R3 400

  • Discounts

  • 3 or More: R2 720 each (25%) – Get

  • Early Bird Discount: R2 940 (15%, expires: 6 July) – Get

Feedback from our Cape Town workshop 

100% of attendees said the workshop gave them tips and tools they could immediately put into practice in their business.

When asked if they would rate the overall experience of the workshop ‘poor, ‘average’ or ‘great’. 100% of respondents said great.

When asked if they would recommend it to another school supplier, 100% said yes.

Who Should Attend 

School suppliers

Are you selling to schools on a daily basis? This course will practically give you tips and new insights that you can immediately implement on how to get more sales from schools.

Entering the school market

Are you selling into other markets and want to introduce your product to schools? If so, this course is for you.

EdTech / New business

Are you launching a new EdTech or supplier business that will be selling to schools? This course will help you from day one to get your strategy and planning right

[The course is focused on selling to school decision makers and not parents]

Meet the Presenters

PETER MORGANCEO at SchoolAdvisor
In 2009 Peter co-founded d6 Technology, the developer of the d6 School Communicator which offers communication tools to over 2000 schools. Peter was the sales and marketing director and has wide experience of marketing and selling new prodcust and services to schools in Southern Africa.

On successfully exiting d6, Peter founded SchoolAdvisor, an online platform that helps schools make better purchasing decisions by bringing schools and suppliers together.
Schools can use the platform to find a new supplier, research a product, get quotes, keep suppliers accountable and choose a supplier according to which schools they service and what these schools say about them. Peter daily interacts with schools and suppliers focused on the school market.

RIAN TRUTERFormer headmaster, educationist, inspirational speaker
Rian spent 30 years teaching in public schools and was the principal of DF Malan High School. He now spends his time as strategic consultant and inspirational speaker. Part of his core focus is Execut!ves, a leadership development course for headmasters and school management leaders. He has an intimate understanding of the school market, how to effectively reach and work with school decision makers.
JAMIE MARTINHead of Africa’s first EdTech incubator programme
Jamie is the head of Africa’s first EdTech incubator programme as part of the CiTi EdTech cluster (www.edtech.org.za)

He is a former Special Adviser to the UK Secretary of State for Education (who oversees a budget of £60bn and 25,000 schools). He also worked as a management consultant focused on education in London and Dubai, undertaking projects with private school chains and governments in Europe, the Middle East and the US.

He is an adviser to international education businesses and writes regularly on education in the UK, South African and international press.

Morning Agenda

08:30 – Registration and Coffee

09:00 – Introduction

09:15 – The coal face
Peter Morgan
Understanding the South African school market, why the school market is one of the toughest markets to sell to and how big the market is (market size, breakdown between private/government, spending power etc).

09:45 – Getting through the gatekeeper (Part 1)
Rian Truter
With over 30 years of experience in teaching and running a school, Rain will take you through: who the different players in the school decision-making process, how to connect with them and speak in a language that they understand. He will also cover how schools make buying decisions. 

10:45 – Tea

11:00 – Getting through the gatekeeper (Part 2)
Peter Morgan
Peter will give practical sales stories from helping co-found d6 Technology, the School Communicator – what worked, what went pear shaped and what he would have done differently. 

11:45 – Selling Internationally
Jamie Martin
From having spent most of his life working outside of South Africa in the education space, Jamie will run through what is happening around the world, what opportunities are out there and how can you sell outside of our own territory. 

12:30 – Lunch

Afternoon Agenda

13:15 – Selling to Government
Speaker TBC
With Government being one of the biggest buyers in the education space, how do you pitch to them, what do you need in place? Find out how to effectively engage with Government. 

14:15 – Your personal Brand
Rian Truter
Your personal brand is is key to  successfully selling to schools. Rian will run through why your own brand makes a huge difference when dealing with schools. 

14:30 – Tea

14:45 – Alternative routes to schools
Peter Morgan
If you are not selling to schools directly how else can you reach them? Peter will breakdown the different options from digital options, partnerships and broad-based marketing.

15:15 – Selling 101
Peter Morgan
Understanding the basics of selling how this directly links to the school market. No matter where you are in your school sales experience, if you can implement these practical steps, your sales will increase.

Book now to claim your seat
Time Left for Early Bird Special

Effectively Selling to Schools Workshop Registration Form