Effectively Selling to Schools Workshop 2017-09-15T10:48:19+00:00

Cracking open the School Market

A one-day practical workshop presented by CiTi and SchoolAdvisor, in partnership with Nedbank, on how to effectively sell to schools. Engaging presentations from people who have real success stories from working and selling to schools, one of the toughest markets to open.

All the presenters will be talking from experience and will provide you with tips and strategies that you can use to better sell your product/service to the school market. Book now!

Event Details

  • Date: 20 October

  • Time: 08:30 – 15:30

  • Nedbank Lakeview, Constantia Kloof, JHB


Early Bird Special Ends In

Feedback from our Cape Town workshop

100% of attendees said the workshop gave them tips and tools they could immediately put into practice in their business.

When asked if they would rate the overall experience of the workshop ‘poor, ‘average’ or ‘great’. 100% of respondents said great.

When asked if they would recommend it to another school supplier, 100% said yes.

Who Should Attend

School suppliers

Are you selling to schools on a daily basis? This course will practically give you tips and new insights that you can immediately implement on how to get more sales from schools.

Entering the school market

Are you selling into other markets and want to introduce your product to schools? If so, this course is for you.

EdTech / New business

Are you launching a new EdTech or supplier business that will be selling to schools? This course will help you from day one to get your strategy and planning right.

[The course is focused on selling to school decision makers and not parents]

Meet the Presenters

Rian Truter
Rian TruterFormer headmaster, educationist, inspirational speaker
Rian spent 30 years teaching in public schools and was the principal of DF Malan High School. He now spends his time as strategic consultant and inspirational speaker.

Part of his core focus is Execut!ves, a leadership development course for headmasters and school management leaders. He has an intimate understanding of the school market, how to effectively reach and work with school decision makers.

Peter Morgan
Peter MorganCEO at SchoolAdvisor
In 2009 Peter co-founded d6 Technology, the developer of the d6 School Communicator which offers communication tools to over 2000 schools. Peter was the sales and marketing director and has wide experience of marketing and selling new products and services to schools in Southern Africa.

On successfully exiting d6, Peter founded SchoolAdvisor, an online platform that helps schools make better purchasing decisions by bringing schools and suppliers together.
Schools can use the platform to find a new supplier, research a product, get quotes, keep suppliers accountable and choose a supplier according to which schools they service and what these schools say about them. Peter daily interacts with schools and suppliers focused on the school market.

Henry KavumaActing Director: Curriculum Innovation and e-Learning Department: Basic Education
Mr Henry Kavuma, who is the mostly likely DBE candidate to be presenting at the workshop, is the Acting Director of Curriculum Innovation & e-Learning at the
Department of Basic Education (DBE).

His current focus is on overseeing the Digital Content Resources portfolio. He joined the DBE in 2005. Henry obtained a BSc and HED degree from Makerere University, Kampala, Uganda. He has also completed a BA (Hons) and MA Degree in Digital Media & e- Learning from the University of KwaZulu-Natal in South Africa.

Henry has a passion to see quality digital content resources used in public schools, and believes it is pertinent to the effective implementation of ICT in South African public schools.

Jamie Martin
Jamie MartinHead of Africa’s first EdTech incubator programme
Jamie is the head of Africa’s first EdTech incubator programme as part of the CiTi EdTech cluster (www.edtech.org.za)

He is a former Special Adviser to the UK Secretary of State for Education (who oversees a budget of £60bn and 25,000 schools). He also worked as a management consultant focused on education in London and Dubai, undertaking projects with private school chains and governments in Europe, the Middle East and the US.

He is an adviser to international education businesses and writes regularly on education in the UK, South African and international press.

Morning Agenda

08:30 – Registration and Coffee
09:00 – Introduction
09:15 – The coal face

Peter Morgan —
Understanding the South African school market, why the school market is one of the toughest markets to sell to, and how big the market is (market size, the breakdown between private/government, spending power etc).

09:45 – Getting through the gatekeeper (Part 1)

Rian Truter —
With over 30 years of experience in teaching and running a school, Rian will take you through: who the different players are in the school decision-making process, how to connect with them, and how to speak in a language that they understand. He will also cover how schools make buying decisions.

10:45 – Tea
11:00 – Getting through the gatekeeper (Part 2)

Peter Morgan —
Peter will give practical sales stories from helping co-found d6 Technology (School Communicator) – what worked, what went pear-shaped, and what he would have done differently. By the end of this session, you will have practical tips and tools that you can use when selling to schools.

11:45 – Selling Internationally

Jamie Martin —
From having spent most of his life working outside of South Africa in the education space, Jamie will run through what is happening around the world, what opportunities are out there and how you can sell outside of our own territory.

12:30 – Lunch

Afternoon Agenda

13:05 – A word from our sponsor
13:15 – Selling to Government

Henry Kavuma —
As Government is one of the biggest buyers in the education space. How do you pitch to them? What do you need in place? Henry will help you find out how to effectively engage with Government (Henry is the proposed speaker but the DBE might send another speaker).

14:15 – Your personal brand

Rian Truter —
Your personal brand is key to successfully selling to schools. Rian will run through why your own brand makes a huge difference when dealing with schools.

14:30 – Tea
14:45 – Alternative routes to schools

Peter Morgan —
If you are not selling to schools directly how else can you reach them? Peter will break down the different options from digital options, partnerships, and broad-based marketing.

Workshop Registration Form

Select whether you would like a regular or discounted priced workshop ticket.
Ashleig Viljoen
Ashleig Viljoen
Workshop Coordinator

If you need any more info on the workshop, feel free to contact me.

Email: ashleig@schooladvisor.co.za
Mobile: 064 909 0860
Work: 021 883 2523