08:30 – Registration and Coffee
09:00 – Introduction
09:15 – The coal face
Understanding the South African school market, why the school market is one of the toughest markets to sell to and how big the market is (market size, breakdown between private/government, spending power etc).
09:45 – Getting through the gatekeeper (Part 1)
With over 30 years of experience in teaching and running a school, Rain will take you through: who the different players in the school decision-making process, how to connect with them and speak in a language that they understand. He will also cover how schools make buying decisions.
10:45 – Tea
11:00 – Getting through the gatekeeper (Part 2)
Peter will give practical sales stories from helping co-found d6 Technology, the School Communicator – what worked, what went pear shaped and what he would have done differently.
11:45 – Selling Internationally
From having spent most of his life working outside of South Africa in the education space, Jamie will run through what is happening around the world, what opportunities are out there and how can you sell outside of our own territory.
12:30 – Lunch