Anyone who has ever tried to sell to schools knows how challenging it can be to get your message across to school decision makers in order to generate more business. Heads have limited time and busy schedules, not to mention the secretaries who do their best to block you from getting through the door.
This is where SchoolAdvisor steps in. With a reach of over 25,000 people linked to schools, they can help you connect your message to the people that matter.
What is interesting is that the team at SchoolAdvisor didn’t realise that they were sitting on such a unique opportunity outside of their core business. Peter Morgan, CEO of SchoolAdvisor, says ‘We started SchoolAdvisor to be the TripAdvisor, HelloPeter, and Hippo for schools. The site is our core business and has grown incredibly quickly from January, with 1051 businesses listed and 1638 live reviews by schools.
What we didn’t realise is that school suppliers launching new and innovative products want more. They want a way to really get their message out there and were asking how we reached so many schools so quickly. This developed a whole new side of the business, what we call our ‘digital marketing campaigns.’
SchoolAdvisor realises that content is king but can also be very cluttered. Getting your message across to schools can be a very difficult thing to do. Schools are tired of seeing the same thing over and over again. You can almost hear them say, “another admin system, really?”
To prevent schools from simply ignoring a message, SchoolAdvisor took a completely different approach. ‘We look at how the product or service addresses one of the school’s pain points. Our blog and social media posts are handcrafted according to this pain point, boosting the chance of generating leads. Instead of a straight advert, we create a unique article and social media approach’ says Peter.
They focus on what makes you, as a company, unique. What makes your business stellar – a cut above the rest? Tell them what you want schools to know about you and they will do the rest. Traffic is directed to your blog article, website, or listing on SchoolAdvisor in order to generate leads.
There is a big need in the market for education suppliers to reach schools but not enough digital platforms to do this. We, therefore, pulled together 4 digital school platforms to achieve this. Together, we have one of the largest reaches of school decision makers in the country. Heads, bursars, business managers, heads of department, teachers, governing body members, and admin staff are all included in our reach.
Together, we have one of the largest reaches of school decision makers in the country. Heads, bursars, business managers, heads of department, teachers, governing body members, and admin staff are all included in our reach.
Peter Morgan – SchoolAdvisor CEO
Here is an infographic, explaining the SchoolAdvisor reach:
The proof is in the pudding:
By writing articles with the aim of solving a school’s need joined with a large reach of schools, you have a much greater chance of getting schools requesting a quote from you. The aim is to generate leads and conversions – not branding.
Lindsay Fokkens, CEO of the Digital Education Group, had the following to say in an email about a recent campaign:
‘I am writing this to inform you as to how impressed I have been with my engagement with SchoolAdvisor. The level of service has been exceptional and I have not been left wanting in terms of information.
More importantly, the marketing campaign was a huge success and has already resulted in 10 teachers enrolling for their SACE approved course – which is an amazing turnaround given how unfamiliar our learning programme is to this market.
I was so impressed with the amount of “views” and “click through’s” that were made during our marketing campaign, that I cannot stop telling other business partners that I have engaged with over the last 3 months.
Charmaine Claassen from Principal Software had the following to say:
SchoolAdvisor did a campaign for Principal Software which communicated important information regarding our company strategy to the market. This campaign created great momentum and a very high awareness of our company and products through SchoolAdvisor, their partner sites, newsletters and social media.
Principal Software is recognized at meetings and events with reassurance of what we do and schools are able to identify us immediately. We definitely gained from a campaign through SchoolAdvisor and is something that we would highly recommend to any provider using their services.
The price of a marketing campaign depends on whether you request a ‘complete’ marketing campaign, giving you the greatest possible chance of engagement, or whether you only want a ‘custom’ marketing campaign. Prices will range from R5,000 to R14,500, depending on what you choose.
If you are interested in a marketing campaign, it’s as simple as asking them. Give them a call on 0218832523 or pop them a mail at firstname.lastname@example.org, requesting a marketing campaign, and they will help you tailor the perfect pitch to gain the highest possible engagement and interest from school decision makers.
They only have one caveat: if you have an established product or service, you need a decent star rating on SchoolAdvisor – they don’t want to market sub-standard products or services.